The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel Category: Consumer - Websites / Publications & Media
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg Category: Consumer - Websites / Branded Games
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance Category: Consumer - Websites / E-Commerce
Rate My Roof
Agency: Clemenger BBDO / Melbourne
Client: Origin Energy Category: Consumer - Websites / Durable Goods
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Consumer - Websites / Travel, Entertainment & Leisure
The A-Z of YouTube: Celebrating 10 Years
Agency: Hook / Ann Arbor
Client: YouTube Category: Consumer - Websites / Branded Games
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Websites / Social Networks / Community
Stabilo True Colours
Agency: Jung von Matt AG / Hamburg
Client: STABILO International Category: Consumer - Websites / Services
Act of Love
Agency: Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo
Client: Sagami Rubber Industries Category: Consumer - Websites / Cosmetics, Toiletries & Personal Care
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute
Agency: Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai
Client: Nike China Category: Consumer - Websites / Footwear, Clothing & Accessories
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix Category: Consumer - Websites / Publications & Media
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Weber/Uncle Grey Category: Consumer - Websites / Durable Goods
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama Category: Consumer - Websites / Footwear, Clothing & Accessories
Slay Your Next Giant
Agency: Droga5 / New York + Furlined / Santa Monica
Client: Under Armour Category: Consumer - Websites / Footwear, Clothing & Accessories
The Dots #AnytimeAnywhere
Agency: FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI
Client: Butterfly Twists Category: Consumer - Websites / Footwear, Clothing & Accessories
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York
Client: Legacy Recordings/Sony Music Category: Consumer - Websites / Publications & Media
Spotify Singles
Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York
Client: Spotify Category: Consumer - Websites / Publications & Media
Spotify Found Them First
Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York
Client: Spotify Category: Consumer - Websites / Publications & Media
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Websites / Branded Games
Meet Halfway
Agency: CP+B / LA
Client: PayPal / Airbnb Category: Consumer - Websites / Social Networks / Community
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil Category: Consumer - Websites / Social Networks / Community
MTV VMA
Agency: Jam3 / Toronto
Client: MTV Category: Consumer - Websites / Social Networks / Community
Hall of Colonel
Agency: Wieden+Kennedy / Portland + Resn / Wellington, New Zealand
Client: KFC Category: Consumer - Websites / Corporate Website
Tmall Chinese Academy
Agency: Anomaly / Shanghai
Client: Tmall Category: Consumer - Websites / Services
16 Years Fly By
Agency: OgilvyOne / Madrid + ATTIC Films / Madrid
Client: ING DIRECT Category: Consumer - Websites / Services
Colorfilled
Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh
Client: Oreo Category: Consumer - Websites / E-Commerce
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer - Websites / Automotive Products & Services
VBK Challenge : I (actually) read and agreed
Agency: FRED & FARID / PARIS
Client: Very Bad Kids by Carambar (Mondelez) Category: Consumer - Websites / Food & Drinks
Colorfilled
Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh
Client: Oreo Category: Consumer - Websites / Food & Drinks
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles
Client: Target Category: Consumer - Websites / Durable Goods
Award:
2016 Interactive Best of Discipline Pencil
Agency:
Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Annual ID:
IN16008G
Award:
2016 Interactive Gold Pencil
Agency:
Marcel / Paris
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Websites / Publications & Media
Annual ID:
IN16010G
Award:
2016 Interactive Gold Pencil
Agency:
Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Annual ID:
IN16008G
Award:
2016 Interactive Gold Pencil
Agency:
Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client:
Björn Borg
Title:
First Person Lover
Category:
Consumer - Websites / Branded Games
Annual ID:
IN16013G
Award:
2016 Interactive Gold Pencil
Agency:
Zambezi / Culver City + Active Theory / Venice
Client:
Stance
Title:
Shop With the Force
Category:
Consumer - Websites / E-Commerce
Annual ID:
IN16015G
Award:
2016 Interactive Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Origin Energy
Title:
Rate My Roof
Category:
Consumer - Websites / Durable Goods
Annual ID:
IN16004G
Award:
2016 Interactive Silver Pencil
Agency:
84. / Paris
Client:
Because Music
Title:
Because Recollection
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Annual ID:
IN16009S
Award:
2016 Interactive Silver Pencil
Agency:
Hook / Ann Arbor
Client:
YouTube
Title:
The A-Z of YouTube: Celebrating 10 Years
Category:
Consumer - Websites / Branded Games
Annual ID:
IN16014S
Award:
2016 Interactive Silver Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16016S
Award:
2016 Interactive Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
STABILO International
Title:
Stabilo True Colours
Category:
Consumer - Websites / Services
Annual ID:
IN16006S
Award:
2016 Interactive Silver Pencil
Agency:
Marcel / Paris
Client:
Orange
Title:
RelockLove
Category:
Consumer - Websites / Services
Annual ID:
IN16007S
Award:
2016 Interactive Silver Pencil
Agency:
Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo
Client:
Sagami Rubber Industries
Title:
Act of Love
Category:
Consumer - Websites / Cosmetics, Toiletries & Personal Care
Annual ID:
IN16001S
Award:
2016 Interactive Bronze Pencil
Agency:
BBH / London + Wellcom / London + 750mph / London
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16002B
Award:
2016 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai
Client:
Nike China
Title:
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16003B
Award:
2016 Interactive Bronze Pencil
Agency:
BBH NY / New York
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Websites / Publications & Media
Annual ID:
IN16011B
Award:
2016 Interactive Bronze Pencil
Agency:
Jam3 / Toronto
Client:
MTV
Title:
MTV VMA
Category:
Consumer - Websites / Publications & Media
Annual ID:
IN16012B
Award:
2016 Interactive Bronze Pencil
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Weber/Uncle Grey
Title:
BBQ Cultures
Category:
Consumer - Websites / Durable Goods
Annual ID:
IN16005B
Award:
2016 Interactive Merit Award
Agency:
Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16043M
Award:
2016 Interactive Merit Award
Agency:
Droga5 / New York + Furlined / Santa Monica
Client:
Under Armour
Title:
Slay Your Next Giant
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16044M
Award:
2016 Interactive Merit Award
Agency:
FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI
Client:
Butterfly Twists
Title:
The Dots #AnytimeAnywhere
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16045M
Award:
2016 Interactive Merit Award
Agency:
Havas Worldwide / New York + Studio 6 / New York
Client:
Legacy Recordings/Sony Music
Title:
Bob Dylan - Studio A Revisited
Category:
Consumer - Websites / Publications & Media
Annual ID:
IN16050M
Award:
2016 Interactive Merit Award
Agency:
Razorfish / New York + Stink Digital / New York + Spotify / New York
Client:
Spotify
Title:
Spotify Singles
Category:
Consumer - Websites / Publications & Media
Annual ID:
IN16051M
Award:
2016 Interactive Merit Award
Agency:
Razorfish / New York + Stink Digital / New York + Spotify / New York
Client:
Spotify
Title:
Spotify Found Them First
Category:
Consumer - Websites / Publications & Media
Annual ID:
IN16052M
Award:
2016 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Consumer - Websites / Branded Games
Annual ID:
IN16054M
Award:
2016 Interactive Merit Award
Agency:
CP+B / LA
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16058M
Award:
2016 Interactive Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16059M
Award:
2016 Interactive Merit Award
Agency:
Jam3 / Toronto
Client:
MTV
Title:
MTV VMA
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16060M
Award:
2016 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland + Resn / Wellington, New Zealand
Client:
KFC
Title:
Hall of Colonel
Category:
Consumer - Websites / Corporate Website
Annual ID:
IN16053M
Award:
2016 Interactive Merit Award
Agency:
Anomaly / Shanghai
Client:
Tmall
Title:
Tmall Chinese Academy
Category:
Consumer - Websites / Services
Annual ID:
IN16048M
Award:
2016 Interactive Merit Award
Agency:
OgilvyOne / Madrid + ATTIC Films / Madrid
Client:
ING DIRECT
Title:
16 Years Fly By
Category:
Consumer - Websites / Services
Annual ID:
IN16049M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Websites / E-Commerce
Annual ID:
IN16055M
Award:
2016 Interactive Merit Award
Agency:
McCann / London
Client:
Momondo
Title:
ClickTwo Travel
Category:
Consumer - Websites / E-Commerce
Annual ID:
IN16056M
Award:
2016 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Maya Design / Pittsburgh
Client:
Oreo
Title:
Colorfilled
Category:
Consumer - Websites / E-Commerce
Annual ID:
IN16057M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Websites / Automotive Products & Services
Annual ID:
IN16039M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Websites / Food & Drinks
Annual ID:
IN16040M
Award:
2016 Interactive Merit Award
Agency:
FRED & FARID / PARIS
Client:
Very Bad Kids by Carambar (Mondelez)
Title:
VBK Challenge : I (actually) read and agreed
Category:
Consumer - Websites / Food & Drinks
Annual ID:
IN16041M
Award:
2016 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Maya Design / Pittsburgh
Client:
Oreo
Title:
Colorfilled
Category:
Consumer - Websites / Food & Drinks
Annual ID:
IN16042M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles + MediaMonks / Los Angeles
Client:
Target
Title:
Share The Force
Category:
Consumer - Websites / Durable Goods
Annual ID:
IN16046M